Exclusive! Insider Spills Beans on Mayhem and Mishaps at Burke-Hart Publishing
Burke-Hart insiders are already panicking amid steep readership and advertising declines at the Daily Business Chronicle. Latest hopes to impress new boss Larry Ghosh are pinned on upcoming launch of tabloid dubbed The Daily Edge. New edition to be distributed as a supplement for current subscribers and as stand-alone newspaper for commuters in top 20 metro markets. Free distribution ploy marks last-gasp effort to connect with “lost generation” of 18-34-year-old readers. As Chronicle rushes Daily Edge to market, Vicious Circle magazine quotes “well-placed Burke-Hart source” who reveals devastating flaws in business plan. Among the problems: Prototypes of Daily Edge fail to excite current or prospective readers; advertisers refuse to commit additional funds; and most devastating of all: Chronicle insiders presented wrong version of business plan to management. Contrary to optimistic statements by Chronicle Publisher Jack Tennant, Vicious Circle asserts The Daily Edge will be a financial drain on money-losing Chronicle for 3+ years. New revelations unlikely to please investors or impatient management at Ghosh Corporation. Meanwhile, Burke-Hart spokesperson claimed to be unaware of either Vicious Circle magazine or specific problems cited. For the full, no-holds-barred depiction of this troubling media debacle, pick up or download a copy of Russell Wiley Is Out to Lunch, the new novel by Richard Hine, available at Amazon.com, BN.com, Borders.com and other major retailers.